Visual Exploration
Nebo’s Rescue Pledge faced challenges in brand recognition and social presence, limiting message reach. As the team’s art director, two key visual adjustments were implemented:
1. Transitioning from a solid to a gradient color palette, both of which were located on the brand guidelines.
2. Expanding on organic shapes used in prior social posts. These changes aimed to create dynamic content, making Rescue Pledge stand out in consumers’ feeds and encourage future engagement
Previous Social Media Visual Style
Previous Social Media Visual Style
New Visual Style
Social Media Series
Hashtags, national holidays, and global events were three series created alongside the copywriter on our team to inspire viewer action.
These socials were created for a variety of social platforms including Instagram, Facebook, and Twitter.
National Holiday Graphic
#RescueFam Graphic
#RescueFam Carousel
Meme Graphic
National Holiday Graphic
Fun Facts Graphic
Real World Application
In order to authentically educate and raise awareness to the campaign, our team proposed to the client two live events:
1. Partnering with and tabling at a University of Georgia event.
2. Visiting and partnering with a local animal shelter.
Video content can be found here.
